CITY STORIES L.A.

HOFF® SS25 season unfolds through City Stories, an editorial project that explores the deep connection between creativity and urban life. Set in Los Angeles, this three-part series captures the essence of the city through the eyes of three creative individuals, each representing a different facet of its artistic and cultural landscape.

City Stories L.A. is a personal narrative, revealing how the city shapes and inspires those who live and create within it. Each chapter focuses on an artist and the way their craft intertwines with the rhythm of the city. The result is an intimate look at real people, real stories, and the diverse realities that coexist in Los Angeles.

EMILY LABOWE

Artist, model and actress with a personal style that has made her a reference in fashion. She is the founder of an artisanal lingerie brand that combines art and self-expression.

Through her lens, we see a Los Angeles that is both raw and romantic where creativity flows between bustling streets and serene hidden spots that she calls her own.

DANIEL DOORECK

Ceramist based in East Hollywood. His work combines traditional techniques with hand-carved illustrations, creating unique pieces that combine art and functionality. In City Stories he invites us to visit his workspace, where each piece he creates is unique.

Whether shaping clay in his studio or simply finding inspiration along the coastline, Daniel represents the laid-back artistic spirit of Los Angeles.

ELISSA MIELKE

Canadian singer, songwriter and actress who lives in Los Angeles. Elissa found in Los Angeles a refuge where she could shape her music. In this campaign, she shows us how this city has become her safe space of creativity.

Her artistic world is deeply influenced by her surroundings, blending her rural Canadian roots with the dynamic and ever-changing nature of the city.

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