Yes, dressed like a mother!
For years, the phrase 'Dress like a Mother' has been associated with old-fashioned and boring styles. At HOFF we want to redefine the phrase and turn its meaning on its head. "HOFF MAMA, HOT MAMA" breaks stereotypes and celebrates mothers proud of their unique style. We invite women to rediscover what it means to be a mother, showing that dressing like a mother is now cool and inspiring.
We explore the world of artist, influencer and creative mothers, whose bold and authentic styles capture the essence of "HOFF MAMA, HOT MAMA". Their dazzling and confident looks prove that being a mother and being stylish go hand in hand.
STYLISH MOTHER, INSPIRING MOTHER
Meet our mothers HOFF MAMA, HOT MAMA and find your inspiration: